Marketing Team Lead — Careers

Who we are looking for

Lay the foundations of marketing at Townsoft: own the marketing plan for BizTown’s app and web products, bring them to users and grow the BizTown brand. You will work directly with the leadership and product teams.

Responsibilities

Own the marketing plan for our app/web products: channels, messaging, budget and monthly KPIs.
Bring the products to users through Facebook, Fanpage, Zalo OA, TikTok, YouTube and more.
Come up with and produce content (short videos, posts, how-tos), using AI tools for images, video and copy.
Run and optimise app-install ads (Meta, Google App Campaigns).
Optimise our App Store and Google Play listings (ASO).
Manage the chatbot and FAQ on Zalo OA / Fanpage; help onboard new users.
Talk to users directly to understand their needs and pass feedback to the product team.
Work with agencies, freelancers and collaborators when needed: brief, review and check results.
Report weekly and monthly numbers to leadership; recommend scaling, keeping or stopping each channel.
Grow the BizTown brand alongside product marketing.

Requirements

3–5 years in marketing, including at least 1 year owning the plan and budget for a product or channel.
Marketing experience for mobile apps, software or digital products is a plus.
Can run Meta and/or Google ads and read and analyse the data.
Experience with ASO, Zalo OA and Facebook community management.
Understands content for Facebook, TikTok and Zalo; strong content sense.
Can edit photos and video; experience using AI tools (ChatGPT, Claude, Canva, AI video tools) is a plus.
Proactive and used to small teams: plans the work and does it.

Benefits

Salary negotiable by ability and experience, 13th-month salary, KPI bonus.
Social, health and unemployment insurance as required by law; health insurance and regular check-ups.
Monday – Friday (7:30 – 16:30); public holidays on both the Vietnamese and Korean calendars.
AI tools for images, video and content, and a work computer.
Build the marketing team and process yourself, working directly with leadership and product.